One of our most exciting projects to date. We were asked to design a website and a range of supporting material for a new business venture – the hire of a range of celebrity cars and sports cars, ranging from a hot-red Ferrari to Del-boy Trotter’s van!
Establishing the Brand Identity
With 11 cars to promote and no similar business in the South West, we started by creating a unique identity that could be used across all channels. With primary colours to create impact and stand-out, the final logo is a combination of retro and classic, designed to appeal to a broad range of potential customers.
Developing An Online Presence
The principal motive of the business is to hire the cars and exhibit at a variety of events, so a simple, elegant website was essential to attract customers, encourage browsing and enquiries. The website design was led by the cars – vibrant colours, clear information and a range of graphical icons to complement the messages. Launched in mid-June, our client has already received a large number of enquiries. The website can be viewed at www.celebrity-cars.co
Following the launch of the website, the brief was to produce a range of material to accompany and promote the cars at outdoor events. Within 5 days of receiving the brief, we had designed and produced large flags for each car, to increase customer awareness at events; a branded stand to display merchandise, cafe barriers to protect the cars and a customised ‘takehome’ postcard for every car. Yeehaw!